Tout: Microblogging with videos

Tout: Microblogging with videos July 3, 2014 What is Tout? Tout is a microblogging social media platform that allows users to upload fifteen second videos in real-time (with the exception to Tout Pro & Enterprise members–they can exceed the fifteen seconds). Membership Tout has three different account levels–one of course is free but it does not come with all of the bells and whistles that the paid accounts do. Free account includes: mobile capture, simple stats, full social sharing Tout Pro: Channel identity, multiple contributors (1-5), Payload, real time widgets, Tour Campaign Central, Tout University, Comprehensive real time analytics. Tout Enterprise (top tier account level): Enterprise organization (1-100), full organizational management capability, tout publishing moderation capability, watermark/lower 3rd, tour syndication program and pre-roll advertising trafficking. Both paid account options offer 30 day trials, and it is worth noting that pricing information is not accessible. History Tout was created by Michael Downing and officially went live (after beta testing) in 2011. Roughly two months after the official launch, NBA star Shaquille O’Neal took to Tout to officially announce his retirement from the game. This brought Tout a great deal of attention, as you can imagine. Now, over 200 leading media companies use Tout to more effectively connect, communicate and engage with their audience. Target Audience / User numbers / Growth It’s been unclear, the exact amount of users that Tout currently has. This article by Forbes eludes to the platform having 19 million users in 2013. Information that was released in 2012 stated that the platform had 12 million visitors and they have created 75 million touts. That shows that...

Brand Evaluations: Billabong, Jovani, MAC Cosmetics

Brand Evaluations: Billabong, Jovani, MAC Cosmetics June 27, 2014 1. Billabong Present on: Facebook, Twitter, Instagram, Google+, YouTube, Vimeo * It’s important to note that Billabong has a general “Billabong” account which features things that are geared towards men to purchase as well as a “Billabong Women’s” accounts which are separate. For the purpose of this, I will be exploring the general Billabong accounts linked above. Billabong is a brand that embraces excitement because their ads and signage always show beach lovers enjoying themselves under the golden rays of the sun. This is a consistent theme spread across all of the Billabong channels. Beginning with the Billabong website, crystal blue colored waves and neat surfing photos decorate the headers and backgrounds of the page. This trickles over into the different social media accounts, which I took a screen shot of and can be found below for your convenience. The exception to this would be Vimeo, and for reasons that include not being able to customize the channel page(s) like you can on other platforms. Billabong provides fresh content on a regular basis to their Facebook and Twitter accounts–most of which is the same. Linked across the accounts I was able to find posts directing me to the brand’s blog that is located on their website, products in their online store and third party websites like MySurf.tv and Surfline.com. Google+ seems like it is used a secondary channel for the brand since it receives about 1/3 of the content updates as the aforementioned. It did, however, include posts that directed users back to products available from the online store. Instagram,...

Megan: The Brand

Megan: The Brand June 20, 2014 For class this week, we needed to come up with a way to effectively market ourselves to potential employers by combining content communities with email blasts. The following is the copy that I have designed for myself–centered around music, of course. I am always in pursuit of out-of-the-box employment opportunities that stretch the imagination and challenge my talents and experience. As the talented Marilyn Monroe once said, “It’s better to be absolutely ridiculous than absolutely boring.” [columns] [column half][highlight bg=”#FF33cc” color=”#FFFFFF”]TRACK BY TRACK[/highlight]Megan: The BrandRelease date: June 22, 2014 [/column] [column half] Tweet Track Listing:1. Attention, Ladies & Gents2. Creative Parodies3. Writer & Producer Extraordinaire4. Through the Lens5. The Really Real & the Fake * Special bonus track: Pixel Perfect[/column] [/columns] Track One: Attention, Ladies & Gents I’ve had the opportunity to film spots for television shows like the now defunct Wayne Brady Show and TLC’s Lottery Changed My Life. It’s always so exciting to step in front of a camera and act! Being a big fan of music, it was also fulfilling to be part of a music video for a band from Florida called Go Radio. My friend, Megan, and I were extras who happened to be shopping on the streets. Take a look and see if you can spot us! Fun fact: We were filming this in the middle of a Hurricane. (Marketable) Track Two: Creative Parodies Give me a video camera, some editing software and the freedom to develop something based on a current trend and you will wind up with creative content. I had the idea to do...

Blogs: An electronic addiction (of types)

Blogs: An electronic addiction (of types) June 15, 2014 We all have our favorite websites on the internet for various reasons. I wanted to share mine with you and discuss the specific category they would fall under and why. These days blogs vary in content–you have sports, movies, music, technology, family, travel and everything in between–so it is easy to find something that interests you, as a reader. At the same time there are also different varieties these blogs come in such as: • Professional/semi-professional: A professional blog is of a very high standard where there are several posts a day and you consider the blogger to be full time. A semi-professional blog tends to not be revenue oriented but can still have a few ads present and are not updated several times a day. • News: Has several authors and resembles and online newspaper. A face is often associated with the blog to give readers someone to follow and connect with; sharing via social media is an important aspect. • Recreational: Captures a passion for a very specific thing. They are not out to get product support. • Aggregator/link sharing: Characterized by link sharing, with little or no original content occupying the page. • Group: A collaborative work to centralize content. 1. Perez Hilton (professional blog) Celebrity juice not from concentrate. This is probably one of those blogs that a lot of people read, but we feel guilty talking about it. Yes, I love reading Perez Hilton’s website because I love getting the dirt on what’s going on in Hollywood (and wherever those popular A-list celebrities travel to–okay,...

Analyzing marketing techniques of Victoria’s Secret

Analyzing marketing techniques of Victoria’s Secret June 8, 2014 Last week in my blog post, I explored how Victoria’s Secret is a success with reaching it’s consumers through multimedia communication. This week I would like to spend some time analyzing exactly how the brand achieves this success with their different marketing techniques. On May 21st, Victoria’s Secret published their earnings report for the first quarter of 2014. The company reported net sales of $2.391 billion for the 13 weeks (ended May 3rd) and had increased 5% when compared to the first quarter of 2013 which yielded sales of $2.268 billion. Clearly, they are doing something right. This week we saw the start of the Semi-Annual Sale in-stores. How has Victoria’s Secret let everyone know about the discounted bins madness? Well, usually there are commercials hyping the sale that seem to air one after the other. I have to admit, within the past two weeks I have not seen anything on the television (which could also have been due in part to my work and school schedule). I scoured the internet trying to find an updated commercial for June 2014 but did not find a single thing (click here to see January’s tv commercial). This is a traditional form of pull marketing that Victoria’s Secret has used to market their brand for years. As consumers, we may not even realize that the coupons (or coupon codes if they are electronic) VS offers to us are just another marketing ploy trying to pull us in. For example, if knowing that Semi-Annual Sale wasn’t enough to get us in the store, Victoria’s...

Victoria’s Secret: Seducing Consumers

Victoria’s Secret: Seducing Consumers May 30, 2014 Victoria’s Secret categorizes me as a, “Forever Angel,” which really means that I spend way too much money on their merchandise. But why wouldn’t I? They are marketing to me the products that I feel good wearing and don’t feel bad buying because they are of great quality (as I’m writing this I’ve added another item to my online basket–thanks!). We watch their Superbowl ads over and over again like the infamous 2008 commercial featuring Adriana Lima–the most watched single tv spot when it aired (according to the Victoria’s Secret Facebook), we drool over the gorgeous and creative clothing being worn on the Victoria’s Secret Fashion Show wishing that we were stomping on that runway wearing those massive glittering wings too, and we create a frenzy each time the Semi-Annual Sale opens its doors to welcome us. Let’s admit it, we’ve got it bad for Victoria’s Secret and they know it. Victoria’s Secret made media headlines early last year for a reason other than their alluring Angels. People believed that the brand was beginning to target tweens with a line called, “Bright Young Things,” which the company has denied—insisting it was a slogan for one of their PINK campaigns (Murray, 2013). Here we are a year later, and nobody is concerned with the scantily clad merchandise for young women anymore. Rather, the brand seems to be focusing a big part of their effort on engaging college bound young women. There’s currently a contest set up where female students are able to declare which school they will be attending in the fall for...