Making heads or tails of analytics

Making heads or tails of analytics July 29, 2014 The following post is measuring analytics from a three page pdf for a hypothetical health-oriented business in central Florida. This business has an online presence through Facebook, Twitter, Pinterest, YouTube and e-newsletter. However, Facebook and the e-newsletter are the only data provided. To begin, seeing the color green on your analytics reports is a good thing because it means that you have gained positive ground. At the opposite end of the spectrum is red–a color that you do not want to see in an analytics reports because it means that something was not a success. According to this specific Facebook Insights report, there was an increase of 0.69% of likes which equates to roughly six new people becoming fans–seeing a total of 880 page likes. Without knowing how long this company has been on Facebook, it is hard to measure whether or not having six new likes is less than an average week, average, or greater than their average. With having limited knowledge, I’m going to express that this is a positive change since it is an increase in having the potential to reach more people. Our second field, “friends of fans,” is also green since we’ve gained more fans. This particular field has increased by 1.31%. Then, red. The “people talking about this,” category saw over a 50% decrease in the amount of conversation and engagement generated by this company’s posts. This is an area that will need to be concentrated on–so I’ve noted it. Lastly, our “weekly total reach” is up over 39%. We’ve successfully been able to...