Great satisfaction comes from sharing with others

“Great satisfaction comes from sharing with others.” May 26, 2015 I do not know who stated this quote, but it relates to the field of social media quite well. When we view something that we like, we want to pass it on to our friends. How many conversations have you had where you or a friend bring up something that was shared on your social media timeline? Speaking for myself, it happens often. But, getting down to the bottom of it, what exactly makes us share content to begin with? As Moon points out in this article, it is all about relationships. The psychology behind it is that we tend to share things when we trust a source (hmmm… remember the blog I wrote about trust last semester? It’s all building blocks for the bigger picture!). Additionally, we may feel compelled to click the share button when we are entertained, care about a subject or it allows us to feel that we are connected with the world. These diagrams show the organizations that experienced the most shares/retweets in January 2015. Why? What works for Twitter and Facebook are two different things. Below is what I believe has allowed these companies to achieve success on the platforms. On Facebook, PlayBuzz was shared more than 10 million times! PlayBuzz is entertaining by asking questions and providing those quizzes that friends use to flood your Facebook timeline. Of course you need to know what female celebrity you are! It would be a terrible thing to walk around thinking you are Emma Watson if you are more like J-Law. Amidst the quizzes and...

Hello Ello

Hello Ello February 25, 2015 Data mining. According to Nautilus Systems, whom I grabbed this lovely model from, data mining can be defined as follows: Data Mining differs from traditional data analysis in that it discovers patterns that were previously overlooked, as opposed to queries or statistical methods which require the analyst to make an assumption. It seems as if almost everyone is doing it… governments, Facebook, Twitter… but not Ello. Unlike the aforementioned, Ello has pledged to never make money from ads or from the sale of our data, forever. That sounds like a dream social networking platform, doesn’t it?! I think so. While we want to interact with our friends–and make new ones–on social networking platforms, we have also agreed to allow them to gather and sell our data. It is a tradeoff. But, Ello is offering us the best of both worlds because not only can we interact with our friends but they are also providing us with a space where we do not have to worry about the company spying on our every like and friend request just to sell that information off to other entities. The only problem is that Ello is by invitation only. So, we have the opportunity to participate–but not really at the same time. The consequence for doing this is that Ello may not have a long lived digital life. You cannot advertise a service that you believe can change the ethical landscape and then prevent “outsiders” from participating. Those individuals may decide that they no longer wish to participate since they were unable to sign up having not received...

Making heads or tails of analytics

Making heads or tails of analytics July 29, 2014 The following post is measuring analytics from a three page pdf for a hypothetical health-oriented business in central Florida. This business has an online presence through Facebook, Twitter, Pinterest, YouTube and e-newsletter. However, Facebook and the e-newsletter are the only data provided. To begin, seeing the color green on your analytics reports is a good thing because it means that you have gained positive ground. At the opposite end of the spectrum is red–a color that you do not want to see in an analytics reports because it means that something was not a success. According to this specific Facebook Insights report, there was an increase of 0.69% of likes which equates to roughly six new people becoming fans–seeing a total of 880 page likes. Without knowing how long this company has been on Facebook, it is hard to measure whether or not having six new likes is less than an average week, average, or greater than their average. With having limited knowledge, I’m going to express that this is a positive change since it is an increase in having the potential to reach more people. Our second field, “friends of fans,” is also green since we’ve gained more fans. This particular field has increased by 1.31%. Then, red. The “people talking about this,” category saw over a 50% decrease in the amount of conversation and engagement generated by this company’s posts. This is an area that will need to be concentrated on–so I’ve noted it. Lastly, our “weekly total reach” is up over 39%. We’ve successfully been able to...