BullHorn Media – IMC Plan

BullHorn Media – IMC Plan August 3, 2014 For 2014, quarter four. Budget: $7,600 I. COMPANY ANALYSIS
 Located in the central Florida region, BullHorn Media is a boutique-style creative business that offers personal attention on projects ranging from video production to photography to graphic design. With being in business for over twenty years, Bull Horn Media has a plethora of clients which include Google, Pepsi, Gatorade, Planet Hollywood and more. Lisa LeGrand, one of the owners of BullHorn Media, has indicated that the main demographic and target market for the company is small businesses, trade shows, corporations, associations; anyone with a need for video production. Bull Horn Media has such an eye catching website that uses a variety of colors to enhance the graphic detail. Immediately, without clicking anything, you can tell that graphic design is a strength for the business. Coupled with a web visitor’s first impression of the company and Bull Horn Media’s reputation that has been built over the course of twenty years, the brand has a great portfolio to showcase to potential new clients that continuously sets standards for their competitors. Opportunity lies within creating accounts on different social media platforms, integrating the accounts into the website and keeping those accounts updated. The LeGrand’s goal is to generate leads and referrals so traditional forms of media can also be incorporated into the plan with the creation of promotional materials, ads in event programs and continued sponsorships at industry functions. To put it simply, BullHorn Media is in need of an integrated marketing communications strategy (“IMC” for short). Having an IMC plan will create a clear...