BullHorn Media – IMC Plan

BullHorn Media – IMC Plan August 3, 2014 For 2014, quarter four. Budget: $7,600 I. COMPANY ANALYSIS
 Located in the central Florida region, BullHorn Media is a boutique-style creative business that offers personal attention on projects ranging from video production to photography to graphic design. With being in business for over twenty years, Bull Horn Media has a plethora of clients which include Google, Pepsi, Gatorade, Planet Hollywood and more. Lisa LeGrand, one of the owners of BullHorn Media, has indicated that the main demographic and target market for the company is small businesses, trade shows, corporations, associations; anyone with a need for video production. Bull Horn Media has such an eye catching website that uses a variety of colors to enhance the graphic detail. Immediately, without clicking anything, you can tell that graphic design is a strength for the business. Coupled with a web visitor’s first impression of the company and Bull Horn Media’s reputation that has been built over the course of twenty years, the brand has a great portfolio to showcase to potential new clients that continuously sets standards for their competitors. Opportunity lies within creating accounts on different social media platforms, integrating the accounts into the website and keeping those accounts updated. The LeGrand’s goal is to generate leads and referrals so traditional forms of media can also be incorporated into the plan with the creation of promotional materials, ads in event programs and continued sponsorships at industry functions. To put it simply, BullHorn Media is in need of an integrated marketing communications strategy (“IMC” for short). Having an IMC plan will create a clear...

Getting social with Cosmoprof North America

Getting social with Cosmoprof North America July 18, 2014 This post about Cosmoprof North America is for educational purposes. I am not associated with them, nor is my educational institution. Cosmoprof North America is a business to business beauty trade show with over 26,000 visitors and 911 exhibitors from 37 countries that took place July 13-15, 2014 in Las Vegas, NV. If you are like me and enjoy trendy and quality products and brands, this is actually a really fun trade show to familiarize yourself with. Cosmoprof North America is active on Facebook, Twitter, LinkedIn (private group), Pinterest, Instagram and their newly launched YouTube account. You are also able to sign up for an email newsletter via the Cosmoprof North America website to stay up to date and in touch and you can also download the Cosmoprof app for iPhone or Android. Connecting with people via social media can be an important marketing tool for the success of events and businesses. As you are now aware, Cosmoprof North America is on a variety of different platforms and has the ability to reach a large amount of users. Prior to the trade show, the Cosmoprof network that was the most active happened to be Twitter. On this platform, users were instructed to use the hashtag #Cosmoprofna for their Instagram photos. Cosmoprof North America attendees and vendors definitely listened! Upon a quick search on Instagram, it seems that they had a really great response with a plethora of images! Many exhibitors took photos of their space and products while attendees took photos of themselves interacting with displays they thought were really...

Analyzing marketing techniques of Victoria’s Secret

Analyzing marketing techniques of Victoria’s Secret June 8, 2014 Last week in my blog post, I explored how Victoria’s Secret is a success with reaching it’s consumers through multimedia communication. This week I would like to spend some time analyzing exactly how the brand achieves this success with their different marketing techniques. On May 21st, Victoria’s Secret published their earnings report for the first quarter of 2014. The company reported net sales of $2.391 billion for the 13 weeks (ended May 3rd) and had increased 5% when compared to the first quarter of 2013 which yielded sales of $2.268 billion. Clearly, they are doing something right. This week we saw the start of the Semi-Annual Sale in-stores. How has Victoria’s Secret let everyone know about the discounted bins madness? Well, usually there are commercials hyping the sale that seem to air one after the other. I have to admit, within the past two weeks I have not seen anything on the television (which could also have been due in part to my work and school schedule). I scoured the internet trying to find an updated commercial for June 2014 but did not find a single thing (click here to see January’s tv commercial). This is a traditional form of pull marketing that Victoria’s Secret has used to market their brand for years. As consumers, we may not even realize that the coupons (or coupon codes if they are electronic) VS offers to us are just another marketing ploy trying to pull us in. For example, if knowing that Semi-Annual Sale wasn’t enough to get us in the store, Victoria’s...