marketing

BullHorn Media – IMC Plan

BullHorn Media – IMC Plan August 3, 2014 For 2014, quarter four. Budget: $7,600 I. COMPANY ANALYSISโ€จ Located in the central Florida region, BullHorn Media is a boutique-style creative business that offers personal attention on projects ranging from video production to photography to graphic design. With being in business for over twenty years, Bull Horn …

BullHorn Media – IMC Plan Read More »

Analyzing marketing techniques of Victoria’s Secret

Analyzing marketing techniques of Victoria’s Secret June 8, 2014 Last week in my blog post, I explored how Victoria’s Secret is a success with reaching it’s consumers through multimedia communication. This week I would like to spend some time analyzing exactly how the brand achieves this success with their different marketing techniques. On May 21st, …

Analyzing marketing techniques of Victoria’s Secret Read More »