Social importance of #ASG

Social importance of #ASG July 28, 2015 This is our game, even though our feet may not be adorned with cleats and physically be digging into the clay at one of the thirty ballparks—lucky for our mothers who would cringe at our grass stains. As a fan, it is our decision who gets to forgo a few days of vacation to take a trip to the coveted MLB All-Star Game, preluded by the monstrous Home Run Derby. Major League II (1994), image from giphy.com All thirty teams tempted to woo fans for their vote using clever hashtags and content on social media. These campaigns started months ago and even carried into our living rooms via our television with signs decorating the backstop of the field declaring, “#VoteAltuve” and “#VoteRox”. These campaigns and hashtags became so important to the teams, that their Twitter name (not to be confused with handle) was even changed to reflect their mission. Your browser does not support iframes. Astros mascot Orbit invites the Kansas City Royals to the Jose Altuve Fan Club meeting. Fans had the opportunity to vote up to thirty-five times online, and one particular team’s fans took advantage which had some predicting that the entire Kansas City Royals team, minus two positions, would be starting the All-Star Game in Cincinnati. This caught the eye of Major League Baseball who wound up throwing out between 60 to 65 million of the already 300 million ballots cast on the premise of possible cheating—and for the record was not necessarily due to Kansas City fans. It should be noted that Major League Baseball, as a...

Survey for my final!

Polls for my final! July 8, 2015 Hey friends! I need your help for my final exam. This just means that it would be really awesome if you would take a moment and vote in the following survey and then pass this link on to your friends so they can vote too. The survey is about the MLB All Star Game and Derby so will take you about a minute or less, I promise. My grade is kind of riding on it, but no pressure ;o). CLICK HERE FOR...

Transforming The News: Entering A Digital Culture

Transforming The News: Entering A Digital Culture June 17, 2015 Some may argue that if things are not broke then they do not need to be fixed. But, let us consider the analogy of an old car: Parts may start to go bad so do you wait to make the fixes until it stops working or do you slowly make repairs one at a time? Change can be a good thing. Newsrooms are no different–some individuals are fully embracive of using digital while others do not feel it is necessary. As we had discussed in class this week, some news organizations are even providing training to employees to bring them up to speed on what is turning into being new standards in journalism with the rise of social media. For example, the New York Times keeps an open line of communication with their journalists so they are able to ask for help. This allows journalists to receive training on different digital platforms while also being shown the best practices for incorporating them into their stories. The Financial Times also believes in shaping training to the needs of their journalists and even go a step further with providing introductory HTML classes. Our assignment this week is to consider how the following roles should be using social media and the benefits to utilizing the digital tools. Foreign News Correspondent: Last week I was introduced to Alex Thomson and how he used Twitter to reunite a family after a natural disaster. Thomson also uses platforms like Vine to showcase short videos about the stories he is working on. One particular story featured...

Enhancing Journalism Through Social Media

Enhancing Journalism Through Social Media June 11, 2015 The role of a journalist has undergone a transformation from what it was considered twenty years ago. No longer do television anchors only report the news on their respective live broadcasts, but each type of journalist has the added responsibility of making information available instantly. We also do not have to get up on cold mornings to run outside to get the newspaper to find out what is going on in the world when we have all of that information published and shared in almost real-time for us on the internet. One particular area that I wanted to focus on is sports. In the past, if you wanted to see a game but had prior commitments, you would more than likely have to catch up with your friends in school the next morning and get all of the highlights. Now, getting game scores and video highlights comes in the form of several different sports applications for smartphones. You have a men’s softball tourney and can’t watch the game? That’s cool. MLB At Bat (or insert your favorite sports app here) has you covered. Or, you can check out your favorite social network and see posts from the sports teams themselves showing the box scores from the evening–sometimes even with video highlights. I’m going to use my favorite team as an example. This season more than any other that I can recall has seen the Tampa Bay Rays plagued with injuries–mostly to the starting pitching staff. This past week Jake Odorizzi came out of a game in the fifth inning against the...

Great satisfaction comes from sharing with others

“Great satisfaction comes from sharing with others.” May 26, 2015 I do not know who stated this quote, but it relates to the field of social media quite well. When we view something that we like, we want to pass it on to our friends. How many conversations have you had where you or a friend bring up something that was shared on your social media timeline? Speaking for myself, it happens often. But, getting down to the bottom of it, what exactly makes us share content to begin with? As Moon points out in this article, it is all about relationships. The psychology behind it is that we tend to share things when we trust a source (hmmm… remember the blog I wrote about trust last semester? It’s all building blocks for the bigger picture!). Additionally, we may feel compelled to click the share button when we are entertained, care about a subject or it allows us to feel that we are connected with the world. These diagrams show the organizations that experienced the most shares/retweets in January 2015. Why? What works for Twitter and Facebook are two different things. Below is what I believe has allowed these companies to achieve success on the platforms. On Facebook, PlayBuzz was shared more than 10 million times! PlayBuzz is entertaining by asking questions and providing those quizzes that friends use to flood your Facebook timeline. Of course you need to know what female celebrity you are! It would be a terrible thing to walk around thinking you are Emma Watson if you are more like J-Law. Amidst the quizzes and...

Being the story that stands out

Being the story that stands out May 13, 2015 When you scroll through your social media feeds, what captures your attention? For me, and many people, seeing a strong image grabs us and sucks us in. We are beginning Social Media and News, one of my summer classes, with the art of storytelling and engagement. So, not only is the overall story important, but having a powerful visual can effectively draw people in. This week I found myself rapidly scrolling through my Twitter feed on my phone trying to catch up on anything I missed while I was working and I came across a tweet from ESPN that had a video and a headline mentioning Instagram. As a social media scholar, posts that tend to mention other social platforms catch my attention because I want and need to be in-the-know. However, when I took the time to actually read the headline and look at the video still, I became curious as to what this seemingly happy and beautiful young woman was hiding. By clicking the link, you are taken to the ESPN website to view the video story. The opening is very somber with music playing, photographs of the young woman named Madison moving across the screen and a male voice stating, “She was losing the balance there.” Less than thirty seconds into the video, you find out that Madison has passed away. We are hooked. We have a face to this story, and something terrible has happened to her. Following the storytelling arch, naturally after the powerful introduction and finding out what the problem is comes the background...