Making heads or tails of analytics

Making heads or tails of analytics July 29, 2014 The following post is measuring analytics from a three page pdf for a hypothetical health-oriented business in central Florida. This business has an online presence through Facebook, Twitter, Pinterest, YouTube and e-newsletter. However, Facebook and the e-newsletter are the only data provided. To begin, seeing the color green on your analytics reports is a good thing because it means that you have gained positive ground. At the opposite end of the spectrum is red–a color that you do not want to see in an analytics reports because it means that something was not a success. According to this specific Facebook Insights report, there was an increase of 0.69% of likes which equates to roughly six new people becoming fans–seeing a total of 880 page likes. Without knowing how long this company has been on Facebook, it is hard to measure whether or not having six new likes is less than an average week, average, or greater than their average. With having limited knowledge, I’m going to express that this is a positive change since it is an increase in having the potential to reach more people. Our second field, “friends of fans,” is also green since we’ve gained more fans. This particular field has increased by 1.31%. Then, red. The “people talking about this,” category saw over a 50% decrease in the amount of conversation and engagement generated by this company’s posts. This is an area that will need to be concentrated on–so I’ve noted it. Lastly, our “weekly total reach” is up over 39%. We’ve successfully been able to...

Megan: The Brand

Megan: The Brand June 20, 2014 For class this week, we needed to come up with a way to effectively market ourselves to potential employers by combining content communities with email blasts. The following is the copy that I have designed for myself–centered around music, of course. I am always in pursuit of out-of-the-box employment opportunities that stretch the imagination and challenge my talents and experience. As the talented Marilyn Monroe once said, “It’s better to be absolutely ridiculous than absolutely boring.” [columns] [column half][highlight bg=”#FF33cc” color=”#FFFFFF”]TRACK BY TRACK[/highlight]Megan: The BrandRelease date: June 22, 2014 [/column] [column half] Tweet Track Listing:1. Attention, Ladies & Gents2. Creative Parodies3. Writer & Producer Extraordinaire4. Through the Lens5. The Really Real & the Fake * Special bonus track: Pixel Perfect[/column] [/columns] Track One: Attention, Ladies & Gents I’ve had the opportunity to film spots for television shows like the now defunct Wayne Brady Show and TLC’s Lottery Changed My Life. It’s always so exciting to step in front of a camera and act! Being a big fan of music, it was also fulfilling to be part of a music video for a band from Florida called Go Radio. My friend, Megan, and I were extras who happened to be shopping on the streets. Take a look and see if you can spot us! Fun fact: We were filming this in the middle of a Hurricane. (Marketable) Track Two: Creative Parodies Give me a video camera, some editing software and the freedom to develop something based on a current trend and you will wind up with creative content. I had the idea to do...